◆ Engagement

One operator. Three shapes.

Most clients work with me in more than one shape over the course of our relationship. The engagement starts wherever the problem is most acute. It evolves as the company does. The relationship is the asset; the engagement mode is just how it gets billed.

◆ Who I work with

Who I work with.

The companies I do my best work with share a profile. AI-native — meaning LLM systems are core to the product, not a sidecar feature. Funded, usually Seed through Series C. Five to fifty engineers. US or EU based, with a founder or CTO who is technical and engaged. Shipping product, not slideware. At a stage where the AI roadmap matters and the cost of getting it wrong is real.

Ideal fit

  • AI-native product
  • Seed through Series C
  • 5–50 engineers
  • US or EU based
  • Technical founder or CTO
  • Shipping production
  • $1M–$30M ARR

Not the fit

  • Pre-product companies
  • AI as a sidecar feature
  • Hourly billing expected
  • Enterprise procurement cycles
  • Fewer than five engineers
  • Pre-funding

◆ The three shapes

The same operator. Different shapes of engagement depending on what your company needs right now. Most relationships move through more than one.

◆ How this usually unfolds

Every relationship is different. The pattern, though, is recognisable.

First contact

Usually a founder or CTO reaches out because something specific is breaking. The eval framework does not exist. The team is not shipping fast enough. The agent architecture will not survive next quarter. We have a call. If the fit is real, we scope a first engagement — usually training or a defined build.

First engagement

The first shape is always discrete. A workshop series. A specific system built end-to-end. Something with a clear start and finish. This is where we figure out whether we work well together. Most engagements stop here. That is fine — discrete value, discrete outcome.

What comes next

When the relationship continues, it usually shifts shape. The training engagement reveals an architecture problem. The build engagement reveals the need for ongoing ownership. The second shape gets scoped. Sometimes a third. The companies I have worked with longest have moved through all three shapes — sometimes back and forth between them.

Let's see if there's a fit.

The first call is a fit-finder. No deck, no slides — just a conversation about what you are building and whether the relationship makes sense.

Book a call

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